The ad was inspired by the 1990’s Vogue magazine spread that featured Christy Turlington, Naomi Campbell, Linda Evangelista, Cindy Crawford and Tatjana Patitz. However, it replaced those women with Britney Vecchio, Hayley Morley, Crystal Renn (remember her here?), Amber Tolliver and Peeky.
The catch or worthiness of me mentioning this… Evan’s is a plus-size brand catering to sizes 14-32 which is very uncommon in the industry and can be hard to shop for. Likewise, when you first look at the ad, or at least when I did, I saw their relaxed and friend-like stance- not their weight.
Following that, in a press release for this shoot, the vice president of Ford Models, Gary Dakin, said that these models were considered “plus-size,” but they make you forget about their size. He also said that these were the girls who were going to change the industry and show what can happen when they model for key brands and leaders of the fashion world.
What do you think? What did you see first?